Networks Analytics – Team Performance – Target Audience – Posting Geolocation
The smart briefing Artificial Intelligence (AI) technology enables DUOTONE Kiteboarding to maximize the impact of their international pro team. Makes product launches highly efficient to meet the overall KPIs in the desired target markets.
AI performance to #SetTheTone.
EVO Launch 2019
– 10 Athletes
– 3 Posts
– 168k Reach
– 8,4% EngR.
– 13k Likes
– 35k Views
MONO Launch 2020
– 16 Athletes
– 2 Posts
– 141 Reach
– 9.3% EngR.
– 8k Likes
JUICE Launch 2020
– 23 Athletes
– 2 Posts
– 160k Reach
– 10% EngR.
– 11k Likes
– 10k Views
EVO 2019 Product Lauch
The Evo has been in the Duotone line up for many years now, and in the constant search for improvement, it has become the best performing kite across all disciplines. Riders like Tom Hebert don’t let kiteboarding define them, and they love to do freestyle as much as they love old school big air and foiling. The Evo is Tom’s choice, as it doesn’t hold him back, no matter what he decides to do. For 2020 we removed the pulleys from the bridle, this has the effect of increasing the responsiveness of the kite while still offering incredible depower. There is also a new trailing edge design incorporating a wave pattern that drastically reduces flutter and canopy wear in this critical area. The Evo can be flown as a four or five line kite, and the three-strut delta design is ready for anything you decide to do. Kiteboarding has always been about freedom, don’t let other kites define you, let the Evo set you free!
Mono 2020 Product Launch
New for this year is the use of lightweight Dacron material and redesigned construction details for a maximum saving of weight. These materials enhance the handling of the kite in ways never thought possible. While the general design approach has remained the same, the kite is radically different to last year’s model. The lower weight ensures unrivalled drifting abilities, more dynamic handling, a near-mystical ability to stay in the air in the lulls and improved power from a faster upstroke. Finally, the relaunch of the kite is much easier too; it’s so light that the slightest of puffs of wind will see it rising back into the sky. If you want a light kite for travelling, this is it, if you want a dynamic kite with an incredible low end for foiling, step right up, if you are just starting your kiting journey and want an easy to fly, forgiving kite, look no further. If wave riding sets your heart on fire, the Mono will happily stoke the flames especially in light winds, or perhaps freeride is your game, you’ll enjoy the constant pull and smooth power delivery. The Mono may be defined as a one-strut kite, but it is so much more than that, take one for a spin and find out what it is all about!
Juice 2020 Product Launch
Every kiter knows the feeling, you arrive at the beach stoked for a session, and the wind hasn’t delivered what was on the forecast. Those days used to mean a return trip home from the beach feeling depressed about the wind. The new Juice is the perfect antidote. The design team has questioned all existing materials and worked hard to reduce the overall weight of the kite, exploring a new Light Wind Concept. The utilisation of the latest materials such as a lightweight Dacron material has been combined with reducing weight wherever it is possible on every component. Even the bladders use a lighter material to enhance the flying capabilities further. All of these updates have led to a kite that is not only light, but also incredibly dynamic to fly; it’s capable of hanging in the air in almost no wind and delivers plenty of low-end power. First time ever, the Juice is equipped with Flex Struts, which make steering impulses very direct and smooth. The kite is also incredibly easy to relaunch, thanks to its redefined Delta shape, even in the lightest of breezes, just pull on a rear line, and away you go! As the wind increases, the kite offers an excellent top-end range; the canopy is incredibly stable thanks to the removal of the pulleys from the bridle. This year the kite is so light it offers even more and longer lift, a characteristic foilers will enjoy when it comes to learning tacks, gybes and tricks. Sizes 11 and 13 are especially designed for and working incredibly for foiling. The complete Juice program features four sizes, but you only need one. Choose the correct kite for your weight and style of riding, foil or freeride twin tip and feel the power. Don’t get left on the beach again, get the Juice and make every session count!