SUV´s Mercedes Benz

On Every Terrain In Their Element

Location: Europe & Alaska
Time: Oktober – March 2016
Customer: Mercedes Benz

#GIANTSonTour – A Special Selected Team For Each Car and Terrain. Focus On One Lead Athlete (G Class) & Video Production For YouTube. Introducing The MAKULO Innovation “Boost Posts” By Athletes. A Fundamentally New Way Of Media Spending.

GIANTSonTour Team

Each Athlete Was Introduced By A Profile Video Produced By MAKULO

World Champions, Olympia Participants, Rising Stars, FreeSki PRO´s, Mountain Guides & Powder Chasers

KICK OFF Event – Stubai Glacier

Bringing The Team Together

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Innovation Launch “3rd Party Boosting

Athlete Post Boosting Through MAKULO Software

Selection – Booking – Monitoring – Analytics – Billing

Special Content Production YOUTUBE

Intelligent Content Production – Storytelling

Idea, Concept, Production & Editing By MAKULO Team Members

#FWT Andorra

#FWT Chamonix

Freeride Innsbruck

#FWT Fieberbrunn

Family Time

#FWT Alaska

Surfing Alaska

#FWT Verbier

Success Numbers

By Athletes

1000+ Social Posts
80+ Branded Stories
30+ Video Episodes
27+ Mio Social Reach


MAKULO A Software Platform That Combines Content Marketing & Social Activation.

370 Mio+ Facebook Reach
250 Mio+ Instagram Reach
150+ Brandet Stories
20+ YouTube Video´s

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