MAKULO
SUV´s Mercedes Benz
On Every Terrain In Their Element
Location: Europe & Alaska
Time: Oktober – March 2016
Customer: Mercedes Benz
#GIANTSonTour – A Special Selected Team For Each Car and Terrain. Focus On One Lead Athlete (G Class) & Video Production For YouTube. Introducing The MAKULO Innovation “Boost Posts” By Athletes. A Fundamentally New Way Of Media Spending.
GIANTSonTour Team
Each Athlete Was Introduced By A Profile Video Produced By MAKULO
World Champions, Olympia Participants, Rising Stars, FreeSki PRO´s, Mountain Guides & Powder Chasers
KICK OFF Event – Stubai Glacier
CREATIVE HUB – MAKULO HOUSE
Bringing The Team Together
Go top
Innovation Launch “3rd Party Boosting
Athlete Post Boosting Through MAKULO Software
Selection – Booking – Monitoring – Analytics – Billing
Special Content Production YOUTUBE
Intelligent Content Production – Storytelling
Idea, Concept, Production & Editing By MAKULO Team Members
#FWT Andorra
#FWT Chamonix
Freeride Innsbruck
#FWT Fieberbrunn
Family Time
#FWT Alaska
Surfing Alaska
#FWT Verbier
Success Numbers
By Athletes
1000+ Social Posts
80+ Branded Stories
30+ Video Episodes
27+ Mio Social Reach
OVERALL SUCCESS NUMBERS
MAKULO A Software Platform That Combines Content Marketing & Social Activation.
370 Mio+ Facebook Reach
250 Mio+ Instagram Reach
150+ Brandet Stories
20+ YouTube Video´s