Branded Storytelling – Real Time – Social Activation
Location: Germany + Europe
Time: April – December 2015
Customer: Mercedes Benz
– Content Production – Campaign “She´s Mercedes”.
– Team Selection Via MAKULO Network
– Using Our Storytelling Forecast Engine
– Find The Right Stories
– To Match She´s Mercedes Strategy
– Delivery Of Branded Stories Directly
– Via The MAKULO Exporter Tool – XML
– Video: Idea, Concept & Production MAKULO Network
Our Goal Was To Deliver Real Time Branded Stories Faster And Cheaper Than Ever Before. To Have A Website Filled With Great Content From Day One.
Creates Automatically Branded Stories – Ready for Download / Export To Any Content Management System
In This Case We Used A Direct Export To The She´s Mercedes Website Run By Scholz & Volkmer.