Extrem Sports Meets Urban Lifestyle.

smart Becomes A Storyteller.

#smartBeachSports #smartcar

Location: Europe
Time: June – October 2016

Smart Uses The MAKULO Athlete & Influencer Network To Creates Deep Relationships And Putting Their Brand / Product In Front Of Customers. Focus New Model “smart4Four” – More Room For Living #FREE #URBAN #INDEPENDENT #OnTheMove

Step By Step Guide


– Sending Out Invites To 3000+ Content Creators
– Applicants Apply For Campaign By Entering Campaign Code
– Finding The Right Heros & Characters Based On KPI´s
– With Matching Themes / Topics & Demographics
– Using The “Storytelling Forecast” & Analytics Tool


Team Briefing

Content Creator & Campaign Manager

– Setting Up The Campaign Area
– 3 Step Briefing Process
– Online Webinar & Video Tutorials
– Personal Skype Call
– Creative Briefings For Themes / Topics
– Demo Image Galleries
– Post + #TAG Guides

Branded Storytelling

Content Creator

– Content Creation & Social Postings + #TAGS
– With Product Integrations & And Talking About Product
– Story Building & Uploading Based On Travel Stops & Themes
– Add Text, Images, Video , Social Posts, Activities & Media


De-Brief & Optimization

Example Video De Brief Content Creators

– Using The Analytics & Insight Tool
– Optimization Content Output & Storytelling
– Updating Briefings & Guided Tours
– Adding New Content Creators To The Team

Content Output & Download

Story Builder

– All Contents Available For Download
– Stories by Location, Themes & Events
– Social Post With Analytics
– Media Clippings & Activities
– Reporting & Monitoring By KPI´s


Success Numbers

# smartBeachSports #smartCar

Branded Stories 155+
Video Episodes 22
Posts 1100
Likes 1Mio+
Reach 140+ Mio


Steffen (Founder MAKULO) Talks About How To Set Up A Successful Content Creator Campaign By Using The MAKULO Software ECO System.

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