#smartBeachSports #smartcar
Location: Europe
Time: June – October 2016
Smart Uses The MAKULO Athlete & Influencer Network To Creates Deep Relationships And Putting Their Brand / Product In Front Of Customers. Focus New Model “smart4Four” – More Room For Living #FREE #URBAN #INDEPENDENT #OnTheMove
THE MAKULO ECO SYSTEM
– Sending Out Invites To 3000+ Content Creators
– Applicants Apply For Campaign By Entering Campaign Code
– Finding The Right Heros & Characters Based On KPI´s
– With Matching Themes / Topics & Demographics
– Using The “Storytelling Forecast” & Analytics Tool
Example Video De Brief Content Creators
– Using The Analytics & Insight Tool
– Optimization Content Output & Storytelling
– Updating Briefings & Guided Tours
– Adding New Content Creators To The Team
Story Builder
– All Contents Available For Download
– Stories by Location, Themes & Events
– Social Post With Analytics
– Media Clippings & Activities
– Reporting & Monitoring By KPI´s
# smartBeachSports #smartCar
Branded Stories 155+
Video Episodes 22
Posts 1100
Likes 1Mio+
Reach 140+ Mio
Steffen (Founder MAKULO) Talks About How To Set Up A Successful Content Creator Campaign By Using The MAKULO Software ECO System.