Only the top of the iceberg. What lies underneath?

February 26, 2015

One of my favorite production companies Camp4 Collective. Everything shot with an ‪#‎Iphone‬. The one and only company for adventures branded video production.

Everyone of us is carrying a full multimedia studio around in their ‪#‎smartphones‬. So never tell me again we need a ‪#‎RED‬.

This kind of content is the top of the iceberg but what lies underneath?

Icebergs, Disko Bay, Greenland

What does companies need to do to extend that extra ordinary piece of content? How can they make it accessible? Reactivate it on the long tail? How to integrate it naturally in their brand and athlete storytelling?

Why not talking about the day to day process? The adventures that lead to a masterpiece like that? Or the adventures that lie ahead? Why not leave foot prints?

I think an intensive and time consuming video production is only a small highlight of continuous storytelling. Brands should allow themselves to be seen in the process and YES the process is messy. But builds audiences. Let the them follow your foot prints.

A part of the solution:

‪#‎makulo‬ ‪#‎makulouniversity‬ ‪#‎branded‬ ‪#‎contentcreation‬ ‪#‎crowdsourced‬‪#‎intelligent‬

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