Hi, We Are MAKULO!

What Would You Like To Learn?

ABOUT MAKULO

What Is MAKULO?

Who – Why – What – How – Benefits

THE MAKULO STORY

Part Three By Craig Cunningham

– Ho We Do It
– Challenges
– Solutions
– Benefits
– FOR Brands
– FOR Agencies

THE MAKULO STORY

Part Two By Craig Cunningham

– Why MAKULO?
– Challenges
– Conflicts
– Difficulties
– Sneak Preview Software

THE MAKULO STORY

Part One By Craig Cunningham

Table Of Contents
– Who We Are
– Mission
– What We Offer
– Our Products

The Way We Are

Portrait Craig Cunningham

MAKULO House Brasil
– 4 Brands
– 15 PRO Athletes
– 30 Branded Stories
– 50 Social Posts

Meet The Team

Team Event Germany

THE MAKULO House SPO
– World Championships Kitesurf (PKRA)
– Test Center Storytelling
– RED Bull Event
– Fun Fun Fun

FOR BRANDS

Why MAKULO?

How To – Best Practices – Tips & Tricks

 

Inside MAKULO – Rise Of Sponsoring

7 Trends To Keep An Eye On

Table Of Contents
– 7 Trends
– Marketing & Sponsoring
– DNA Of A Story
– The MAKULO Eco System
– Maximize Your ROI

 

Inside MAKULO – Product Full Service

Project NEXT EXIT …

Table Of Contents
– Product Full Service
– Challenges
– Solution
– Benefits
– Project NEXT EXIT …

 

Inside MAKULO – Insights

How We Did It For smart car

Table Of Contents
– Briefing
– Strategy
– Challenges
– Approach
– Output
– Execution
– Content Usage

Launch Mercedes Benz

“Story Builder & Campaign Manger”

Table Of Contents
– Overview
– Statistics & Analytics
– Product & Activity Tracker
– Branded Stories Download Center
– Storytelling Landing Pages

How We Work

Showreel smart

Product Full Service – For Agencies
– Complete Software Bundle
– Team Selection & Consulting Set Up
– Team Management

FOR CREATORS

PRO Athletes – Influencer – Photographer

How To – Best Practices – Tips & Tricks

WHAT IS MAKULO?

Working On Campaigns

Table Of Contents
– MAKUO Business Profile
– Travel Plans & Story Themes
– Add Campaign Code
– Cash Checks

MAKULO FEATURES

By Craig Cunningham

Table Of Contents
– What Are Stories?
– What Are Activities?
– What Are Sessions?
– What Are Travel Plans?
– What Is Your Dashboard?

Selected BLOG Posts – Learn

Integration WhatsApp “STATUS”

We Just Added The New “WhatsAPP” Status To Our Software. Content Creators Can Add “The Status” To Their Stories and Social Clippings. – MAKULO LOVES THE WhatsApp STATUS!  

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Authentic Branding for a Global Audience – The Future Of Storytelling

Angela Ahrendts and Christopher Bailey have transformed the way Burberry engages with the world, from its consumers to its associates, leveraging disruptive technology to share its pure brand vision through content-rich, compelling storytelling. Blurring the lines of physical and digital–with a flagship store that mirrors the website and a website that shares live experiences from […]

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Loving Eyes – Father & Daughter

Team Pick for Best Practice Sept 2016 – Toyota. This is a story dedicated to parents and children in the world on Father’s Day. Eyes of father and eyes of daughter. The double-sided story of life time with cars captured (over years) from two different points of view will give you new sensation.

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The Stories We Wear: Sean Villanueva O’Driscoll

While on the road in the Northern Scotland, Patagonia climbing ambassador, Sean Villanueva O’Driscoll reflects on the garments that have accompanied him on expeditions all around the world. “A piece that is full of patches and repairs has a spirit. It has a story attached to it!” says Sean. The stories we wear are worth […]

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South Africa, Cape Town

MAKULO can easily forecast where / who / when stories are going to be created & told. Our unique software enables us to book, create, activate,  analyze, learn and react in real time. Cape Town will be the epic center for 4 – 5 month for kite, surf, wake, SUP, MOTO X and MTB. The […]

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MAKULO UNIVERSITY – closed beta released

Since over 3 years we are working with brands, professional athletes, creative talent, videographers / photographers  and lifestyle influencers and it is time to share our insights and learnings. We will soon release a set of features and APPs  to improve the storytelling and content creation process day by day in real time.   Some […]

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Branded “owned” stories – the key success factor

Ad Age Conference by Adobe –  15.04.2015 – outline New York, Pier 36 David Berkowitz, CMO of MRY and moderator of the panel, said that marketers have been communicating with their audiences on digital platforms and telling stories from a “storyteller’s lens” rather than taking a “story-making” approach. According to Berkowitz, story making is when […]

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Only the top of the iceberg. What lies underneath?

One of my favorite production companies Camp4 Collective. Everything shot with an ‪#‎Iphone‬. The one and only company for adventures branded video production. Everyone of us is carrying a full multimedia studio around in their ‪#‎smartphones‬. So never tell me again we need a ‪#‎RED‬. This kind of content is the top of the iceberg but what lies […]

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MAKULO SHOWCASE – BRAND STORIES around Cape Hatteras, USA – TRIPLE S INVITATIONAL

SIX PRO ATHLETES FROM AROUND THE WORLD MEETING IN CAPE HATTERAS, USA FOR THE TRIPLE-S INVITATIONAL AND SPEND AN EPIC WEEK COMPETING & RIDING TOGETHER! BRAND STORIES: suitcase telling his story RETAIL up in the air AIRLINE presents for friends RETAIL location HOSPITALITY connected everywhere MOBILE PHONE all showcases: blog.makulo.com/showcases/ ——————— Video: Tobias Hoelter Music: Say […]

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