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Branded “owned” stories – the key success factor

Ad Age Conference by Adobe –  15.04.2015 – outline New York, Pier 36 David Berkowitz, CMO of MRY and moderator of the panel, said that marketers have been communicating with their audiences on digital platforms and telling stories from a “storyteller’s lens” rather than taking a “story-making” approach. According to Berkowitz, story making is when […]

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Only the top of the iceberg. What lies underneath?

One of my favorite production companies Camp4 Collective. Everything shot with an ‪#‎Iphone‬. The one and only company for adventures branded video production. Everyone of us is carrying a full multimedia studio around in their ‪#‎smartphones‬. So never tell me again we need a ‪#‎RED‬. This kind of content is the top of the iceberg but what lies […]

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MAKULO SHOWCASE – BRAND STORIES around Cape Hatteras, USA – TRIPLE S INVITATIONAL

SIX PRO ATHLETES FROM AROUND THE WORLD MEETING IN CAPE HATTERAS, USA FOR THE TRIPLE-S INVITATIONAL AND SPEND AN EPIC WEEK COMPETING & RIDING TOGETHER! BRAND STORIES: suitcase telling his story RETAIL up in the air AIRLINE presents for friends RETAIL location HOSPITALITY connected everywhere MOBILE PHONE all showcases: blog.makulo.com/showcases/ ——————— Video: Tobias Hoelter Music: Say […]

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