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Authentic Branding for a Global Audience – The Future Of Storytelling

Angela Ahrendts and Christopher Bailey have transformed the way Burberry engages with the world, from its consumers to its associates, leveraging disruptive technology to share its pure brand vision through content-rich, compelling storytelling. Blurring the lines of physical and digital–with a flagship store that mirrors the website and a website that shares live experiences from […]

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Loving Eyes – Father & Daughter

Team Pick for Best Practice Sept 2016 – Toyota. This is a story dedicated to parents and children in the world on Father’s Day. Eyes of father and eyes of daughter. The double-sided story of life time with cars captured (over years) from two different points of view will give you new sensation.

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#DreamFearlessly – Father & Son

Here’s to all dads out there supporting their kids’ dreams.

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The Stories We Wear: Sean Villanueva O’Driscoll

While on the road in the Northern Scotland, Patagonia climbing ambassador, Sean Villanueva O’Driscoll reflects on the garments that have accompanied him on expeditions all around the world. “A piece that is full of patches and repairs has a spirit. It has a story attached to it!” says Sean. The stories we wear are worth […]

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South Africa, Cape Town

MAKULO can easily forecast where / who / when stories are going to be created & told. Our unique software enables us to book, create, activate,  analyze, learn and react in real time. Cape Town will be the epic center for 4 – 5 month for kite, surf, wake, SUP, MOTO X and MTB. The […]

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CONNECTING THE DOTS

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MAKULO UNIVERSITY – closed beta released

Since over 3 years we are working with brands, professional athletes, creative talent, videographers / photographers  and lifestyle influencers and it is time to share our insights and learnings. We will soon release a set of features and APPs  to improve the storytelling and content creation process day by day in real time.   Some […]

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Branded “owned” stories – the key success factor

Ad Age Conference by Adobe –  15.04.2015 – outline New York, Pier 36 David Berkowitz, CMO of MRY and moderator of the panel, said that marketers have been communicating with their audiences on digital platforms and telling stories from a “storyteller’s lens” rather than taking a “story-making” approach. According to Berkowitz, story making is when […]

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Only the top of the iceberg. What lies underneath?

One of my favorite production companies Camp4 Collective. Everything shot with an ‪#‎Iphone‬. The one and only company for adventures branded video production. Everyone of us is carrying a full multimedia studio around in their ‪#‎smartphones‬. So never tell me again we need a ‪#‎RED‬. This kind of content is the top of the iceberg but what lies […]

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MAKULO SHOWCASE – BRAND STORIES around Cape Hatteras, USA – TRIPLE S INVITATIONAL

SIX PRO ATHLETES FROM AROUND THE WORLD MEETING IN CAPE HATTERAS, USA FOR THE TRIPLE-S INVITATIONAL AND SPEND AN EPIC WEEK COMPETING & RIDING TOGETHER! BRAND STORIES: suitcase telling his story RETAIL up in the air AIRLINE presents for friends RETAIL location HOSPITALITY connected everywhere MOBILE PHONE all showcases: blog.makulo.com/showcases/ ——————— Video: Tobias Hoelter Music: Say […]

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