Angela Ahrendts and Christopher Bailey have transformed the way Burberry engages with the world, from its consumers to its associates, leveraging disruptive technology to share its pure brand vision through content-rich, compelling storytelling. Blurring the lines of physical and digital–with a flagship store that mirrors the website and a website that shares live experiences from […]
Team Pick for Best Practice Sept 2016 – Toyota. This is a story dedicated to parents and children in the world on Father’s Day. Eyes of father and eyes of daughter. The double-sided story of life time with cars captured (over years) from two different points of view will give you new sensation.
While on the road in the Northern Scotland, Patagonia climbing ambassador, Sean Villanueva O’Driscoll reflects on the garments that have accompanied him on expeditions all around the world. “A piece that is full of patches and repairs has a spirit. It has a story attached to it!” says Sean. The stories we wear are worth […]
They want authentic relationships, in other words. So the real question becomes not how to make better content (get the right creatives and you can do that) but how to scale up that individualization to a larger scale. After all, there are almost 75 million (US) Millennials. And if you don’t reach them, someone else […]
MAKULO can easily forecast where / who / when stories are going to be created & told. Our unique software enables us to book, create, activate, analyze, learn and react in real time. Cape Town will be the epic center for 4 – 5 month for kite, surf, wake, SUP, MOTO X and MTB. The […]
Ad Age Conference by Adobe – 15.04.2015 – outline New York, Pier 36 David Berkowitz, CMO of MRY and moderator of the panel, said that marketers have been communicating with their audiences on digital platforms and telling stories from a “storyteller’s lens” rather than taking a “story-making” approach. According to Berkowitz, story making is when […]